The objective is to redesign and migrate the existing website of the Art Galleries at Black Studies (AGBS), which includes the prime sources of information for the Christian-Green Gallery and The Idea Lab, situated on the University of Texas campus. The redesign aims to serve as the primary point of information for these galleries, enhancing their visibility, mission, and vision, while also catering to the diverse audience interested in the galleries' exhibitions, events, and educational initiatives.

Project Overview

The previous site's challenges included user navigation difficulties, slow load times, and complex backend management. Users encountered hurdles navigating effectively and experienced delays due to slow loading. Moreover, cumbersome upload processes and maintenance issues were hard to train staff on. These factors contributed to low attendance as navigating the old site was challenging.

Challenges

• Squarespace Migration: Seamlessly transitioning the website to Squarespace, renowned for its user-friendly interface and superior performance, has revolutionized our client's online presence.
  

• Enhanced Navigation and Design: The new design not only boasts intuitive navigation but has also captivated visitors, resulting in a significant uptick in engagement with curated content and gallery offerings.
  

• Increased Engagement: By providing visitors with a seamless browsing experience and easy access to captivating visuals and insightful information, we've witnessed a notable increase in visitor engagement.
  

• Video Training Modules: To further empower our client's team and ensure sustained success, we developed customized video tutorials, enabling staff to effortlessly manage the site's backend and foster continued growth in engagement and interaction.

This strategic overhaul has not only elevated the website's aesthetics and functionality but has also positioned our client as a dynamic and engaging hub within the art community.

Results

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