Black Future House
Invited back for the second year, Black Future House—a community in Austin fostering collaboration and creativity among Black futurists—sought a vibrant brand identity reflective of its innovative spirit. Our task was to design and creatively direct the project, addressing gaps from the previous year and creating new assets, including signage for brand awareness and additional video content. This year, Black Future House partnered with Black Ambition Prize, launching the Future Good Market in collaboration with blackambitionprize.com..
Site: blackfuturehouse.com
Project Overview
Dulari Gandhi - Project Manager
Chris Tobar - Creative Director
Victor Abijaoudi - Director
DM - Design Consultant
Sethery - Designer
Dominique Merrell - Social Media
Tyra Bryant - Social Media - Copy
Team
ALL PHOTOS AND VIDEOS By Carbon Stories
The project presented several challenges, including the need to rebrand the logo and create new colors from year one to maintain continuity while refreshing the brand's identity. Collaborating with partners to build panels and conversations through their businesses required careful coordination to ensure alignment with Black Future House's vision. Integrating the Future Good Market seamlessly with the existing brand identity posed a challenge, as did managing and updating Blackfuturehouse.com.
Challenges
Empowering Innovation: Redefining Black Future House's Brand Identity
To address these challenges, we collaborated closely with Black Future House and creative team at Preacher to develop a cohesive brand identity for the BFH as a whole. Expanding on last year's logo, we incorporated new typefaces, monograms, and color sets to modernize and refresh the brand. Our team designed and managed Blackfuturehouse.com, ensuring it served as the central hub for information, updates, speakers, shopping, and ticket sales. We also undertook the creation and deployment of signage materials throughout the venue, enhancing brand visibility and recognition.
Soultions
BFH MERCH
Limited Edition Snap backs where made in collaboration with Good Quality Human Based in Cali.
Video Graphics
These videos served as dynamic interludes, captivating the audience's attention while seamlessly transitioning between different segments of the program.
The project yielded positive outcomes, including a refreshed brand identity that resonated with Black Future House's community and partners. The launch of the Future Good Market in collaboration with Preacher was successful, thanks to effective coordination and integration with the existing brand. Blackfuturehouse.com served as an informative and engaging platform for attendees, contributing to the overall success of the event. The animated graphics and video content provided dynamic interludes, enhancing the audience's experience and engagement throughout the program. Overall, our contributions helped elevate the visibility and impact of Black Future House, fostering collaboration and amplifying diverse voices for positive change.
Results
